Sucrazit is a brand of sweet-low sugar substance, the brand well known around Israel, especially for its distinctive yellow and green mushroom-ish appearance of the device.
During the time Ive worked on the marketing content, we had a clear purpose of making the brand more up to date, and humanized
Below, you can see some of the work done, incorporating the main character of the brand (such a sweet character) using some motion design and illustration skills.









