Matzmihim is a foundation with a goal in mind which is diminishing the violence in the Israeli society and in schools in particular.

I was approached by the foundation while working freelance with one of the advertisement agencies at the time, the project was immediately accepted when I learned more about the great cause and the cooperation of the foundation with children who suffered abuse at a certain time period in school, we each had assigned phrases that the children had written and got to interpret the ideas with those children.

I was also lucky enough to meet a hero of mine, Uri Fink, the great comic illustrator, and we created visuals side-by-side, each depicting the ideas and making sure to contribute our art in a way that was worth while

Although there was no competition whatsoever, my designs were chosen to represent the campaign and my illustration and designs were spread across Ramat Hasharon at the time of the campaign (the children felt it related better to the concept)

Below you can see Uri's artworks (images 1+2) and the rest are the designs and my illustration chosen