I am a creative UX/UI visual designer with a decade of experience,working with R&D teams and including leadership roles,managing teams that include visual, marketing, user experience designers and motion artists,

Born and based in Tel Aviv, I graduated from Bezalel Academy of Arts and haven't stopped pushing boundaries ever since.

Combining my hands-on approach, visual skills, attention to details and unique perspective and aesthetic abilities with focus on both B2B and B2C product environments, ensures the design strategies are performed with extreme precision that aligns with corporate, marketing and functional strategies.

I'm not one to settle for the ordinary. Therefore, I'm always working hard, pushing the envelope, crafting visually stunning solutions that are as user-friendly as they are beautiful.

I'm a firm believer that life's too short to be confined by labels as the best designs are born from a unique blend of perspectives and passions.

My commitment to innovative, out of the box solutions and creative being keeps me constantly engaged in the evolving world of digital product design.

I'm dedicated to the continuous learning journey, staying up-to-date with trends and exciting new technologies, which accompanies my ability to add value and enhance influence a culture of innovation that effectively balances optimization within the teams I work with.