















Challenges & Magic pants
Embarking on the quest to create the best comedy poster was a challenge by itself, I mean, it's not everyday you get to do this, officially that is…and so we went on to understand the plot, suggesting ideas how ways to approach the project and what we'd want the audience to get from it prior to entering the movie.
Having very limited access to footage and could only get screenshots from the film itself (and treat it like to secret mission) crafting the poster would require a good photoshop artist (hey, that's why I did it)
After forming an idea we can agree on, the challenge shifted to the creation of the iconic pants that would grace Baumschlager's legs. (Cue the dramatic entrance of a stock image) our supposed khaki savior that needed a little extra love and attention.
an it was no walk in the park, but more like a stroll through a comedic obstacle course.
Armed with determination and a touch of humor, I delved into a two-day-long escapade of embellishing, tweaking, and coaxing those pants into the right aesthetic submission. Picture me locked in a creative struggle, battling pixels and fabric fantasies.
After countless laughs and some questionable fashion choices, I managed to get the magic pants into the world.
The army pants, now stylishly bedazzled and ready for action, finally strutted into the spotlight exactly as I envisioned as a testament to the humor-infused trials and triumphs of filmmaking fashionista-style.
Embarking on the quest to create the best comedy poster was a challenge by itself, I mean, it's not everyday you get to do this, officially that is…and so we went on to understand the plot, suggesting ideas how ways to approach the project and what we'd want the audience to get from it prior to entering the movie.
Having very limited access to footage and could only get screenshots from the film itself (and treat it like to secret mission) crafting the poster would require a good photoshop artist (hey, that's why I did it)
After forming an idea we can agree on, the challenge shifted to the creation of the iconic pants that would grace Baumschlager's legs. (Cue the dramatic entrance of a stock image) our supposed khaki savior that needed a little extra love and attention.
an it was no walk in the park, but more like a stroll through a comedic obstacle course.
Armed with determination and a touch of humor, I delved into a two-day-long escapade of embellishing, tweaking, and coaxing those pants into the right aesthetic submission. Picture me locked in a creative struggle, battling pixels and fabric fantasies.
After countless laughs and some questionable fashion choices, I managed to get the magic pants into the world.
The army pants, now stylishly bedazzled and ready for action, finally strutted into the spotlight exactly as I envisioned as a testament to the humor-infused trials and triumphs of filmmaking fashionista-style.
Alterations & Final outcome
As we neared the completion of the most intense phase of character establishment – involving intricate cuts, the creation of Baumschlager's silky legs and meticulously chosen pants, not to mention the crucial addition of a carefully selected goat – a new chapter unfolded.
With the core elements in place, we found ourselves with the luxury of time to delve into the exciting realms of teaser poster creation and the formulation of our advertising strategy for the upcoming release.
This phase allowed us to distill the essence of the film into visually striking teasers that would captivate audiences and set the stage for the grand reveal.
The ideas involved more sexually suggestives, romantic/ lover boy chased by all, and some low (literally) humor to show that the movie had no brakes.





About Baumschlager
Baumschlager" was the creation of an Austrian-Isreali production, about an Austrian UN officer serves the border
his name is... you guessed it Baumschlager.
The productions of that scale often tend to go to advertising agencies, and I was contacted as well in order to do some of the things that I do, which in this case is putting the movie poster together from the little content available.
All of the shots for the poster were handpicked from the movie itself, since they did not have a regular shoot like in Hollywood
Baumschlager" was the creation of an Austrian-Isreali production, about an Austrian UN officer serves the border
his name is... you guessed it Baumschlager.
The productions of that scale often tend to go to advertising agencies, and I was contacted as well in order to do some of the things that I do, which in this case is putting the movie poster together from the little content available.
All of the shots for the poster were handpicked from the movie itself, since they did not have a regular shoot like in Hollywood


Designing Laughter: the art of
Baumschlager
Official movie poster
Designing Laughter: the art of
Baumschlager
Official movie poster



What I did
Concept art
Visual poster design
Marketing designer
Cinematic design
Advertisement
Project type
Digital
Cinematic
Visual
Creative
Social
Marketing

What I did
Concept art
Visual poster design
Marketing designer
Cinematic design
Advertisement
Project type
Digital
Cinematic
Visual
Creative
Social
Marketing
What I did
Concept art
Visual poster design
Marketing designer
Cinematic design
Advertisement
Project type
Digital
Cinematic
Visual
Creative
Social
Marketing




Want to hear more?